The exact number of toothpaste brands available in the USA is difficult to pin down because the market includes both large, well-known brands and smaller, niche or natural toothpaste manufacturers. There are at least 50 brands available, ranging from mainstream products sold in most stores to specialty brands focused on organic, vegan, or natural ingredients.
Major companies like Procter & Gamble (Crest), Colgate-Palmolive (Colgate), and GSK (Sensodyne) dominate the market, but smaller and regional brands are also gaining popularity, especially in the natural and eco-friendly sectors. The number continues to evolve as new brands enter the market, and some smaller brands may not be as widely recognized but still have a strong following.
Here is a list of popular toothpaste brands available in the USA
- Crest
- Colgate
- Sensodyne
- Arm & Hammer
- Tom’s of Maine
- Aquafresh
- Pronamel (by Sensodyne)
- Parodontax
- Biotene
- Hello
- SprinJene
- Rembrandt
- Burt’s Bees
- Marvis
- TheraBreath
- Jason Natural Toothpaste
- Desert Essence
- Dr. Bronner’s All-One Toothpaste
- Schmidt’s Naturals
- Uncle Harry’s Natural Toothpaste
- Dentaid
- Peelu
- VeraClean
- Ecodenta
- MediFresh
- Oral-B
- AloeSense
- Kirkland Signature
- RedSeal
- Nature’s Gate
- JASON
- CloSYS
- Biorepair
- Plaque HD
- SmartMouth
- Marvis
- Orajel
- Dr. Collins
- PureSmile
- VitaJuwel
- Rembrandt
- Dr. Sheffield’s
- Splat
- Sonicare
- Aesop
- Wellness
- Blenheim
- CloSYS
- Nature’s Way
- Angelini
- Ayurvedic
- Cleure
- Dental Herb Company
- Fuchs
- Himalaya
This list includes a mix of mainstream brands, natural and organic options, and some less common brands that cater to specific needs or preferences.
